Website Design in Colorado Springs

a smart website = smart business

Fast, affordable web design for your Colorado Springs small business.

When your small business needs a professional and affordable web designer in colorado springs, you’ve come to the right place. We help small business owners like you design and grow their websites so they can focus on running their companies – even if they have no marketing team.

Is your small business looking for a web design company? Tech Betterment can help you with your website design needs. As a professional web designer in Colorado Springs, we are committed to helping small business owners create their ideal web design that reflects their brand.

We help build unique, great-looking websites that also help your business show up in the search engines such as Google. This helps your small business establish a solid foundation that will allow your business to grow online.

Web Design Services

Our professional and affordable web design services are customized for your exact small business needs. We only build what you need instead of overwhelming you with overpriced websites with features you’ll never use. With many of the popular website builders online, we help you choose a platform that’s right for you, now and well into the future.

WordPress Web Design

WordPress websites are among the topmost sought-after websites. Although websites from Squarespace and Wix are closing in fast, WordPress remains the top choice for a robust small business website if your business is looking for Colorado Springs web design.

WordPress is not just a content management system, it’s also an open-source web publishing platform. WordPress websites are the most versatile type of website for small business owners who want to be in control of their own site. As a small business owner, you’ll be able to update your website when you want and with the features you want.

At Tech Betterment, we provide affordable WordPress Web Design for small businesses in the Colorado Springs, Pueblo, and Denver areas. We work with small business owners even if they do not have a marketing team. We take the time to sit down with our clients and help them identify their goals, audience, messaging, and other important factors.

Squarespace Web Design

Squarespace could very well be the second most popular website platform today. Your small business may choose this platform for ease of use and short website setup and design time.

Squarespace is an excellent web design platform for small business owners who are just getting started. Squarespace makes it easy to create a professional website without the need to code, but still have control over your website look and feel. Squarespace might not be as robust as WordPress is, but it’s perfect if you’re just looking for a template with some customization options.

Here at Tech Betterment, we help small business owners create a great-looking Squarespace website to help your small business get started online with a home page, about page, contact page, as well as an online shop for e-commerce.

Wix Web Design

Not to be confused with simple and cheap, Wix websites have gained recent popularity for small businesses.

We all know the importance of having a website for your small business. It used to be that you could just build your website with HTML and CSS code, but now the game has changed. Google, Yahoo, Bing, and other search engines reward websites that are both functional and visually appealing.

For many small business owners, this is where Wix comes in. At Tech Betterment, we not only create beautiful web designs for Wix websites, but we also take care of customizing your content pages to fit your goals.

Say you want to start an online store to sell t-shirts or other products that you make yourself. We’ll help you set up a shopping cart module that integrates within your website design for a seamless checkout and payment process.

Although there are many Colorado Springs web designers, Tech Betterment’s web design team is here to help you with your website goals and needs, whether it be a blog, online store, or company profile page.

Why Does Your Small Business Need A Website?

A website represents almost everything about your business in the digital sense. It is essentially your marketing hub for all your digital interactions with existing and potential customers or clients. Every small business owner needs an online presence now more than ever which is why digital marketing services and internet marketing exist in the first place.

Here, we’ll explore a few reasons why your small business needs a website…

Get In Front Of Your Target Audience

A target audience is a group of people that you want to get your message to. You need to get them interested in what you have to say. A website is a great way to get in front of your target audience by showing them who you are and what you’re all about. It can be a great way to get your name out there and showcase the value that you offer.

Gain And Increase Website Traffic

To get more people to look at your website, you need to market it. You can do this by paying for advertising or by putting up posters or flyers with your website on them in places where lots of people will see them. A website is the marketing hub for your small business.

A website can get you more traffic by putting your message out there on the internet, which is accessible to billions of people all over the world. With a good website design, you’ll be able to attract more people and keep them on your site for longer periods of time so that they can get to know you better and see what value your website offers.

Receive Google Reviews

Why do people write on google? People write on google because they want to tell other people about the good things about your business online. Google Reviews not only help your small business look good online, but they also help potential customers learn about you and what you have to offer.

A website gives potential customers the opportunity to leave reviews about your small business online, which helps increase brand awareness and overall website traffic.

Deliver Marketing Campaigns

In the digital world, a website is important for showing people who you are and what you do. A website is about marketing your business. Tech Betterment can help with web design and other types of marketing campaigns.

Execute A Complete Marketing Strategy

A Marketing Strategy is a plan that defines your company’s marketing efforts, including the price you want to charge, the features of your product or service, and how you will get your advertising message into the minds of potential customers.

In marketing strategy there are five differentiators that usually determine success:

– Price

– Features

– Promotion

– Distribution

– Positioning

With a website, your small business is equipped to perform important marketing tasks that will carry you throughout the life of your brand.

Perform Search Engine Optimization (SEO)

Search engine optimization is a way to help your website rank higher in search engines. The higher your website ranks, the more people will be able to see it. The goal of SEO is to make sure that you are putting up content that will attract and engage your website visitors.

A website has the ability to perform SEO by providing keywords, tags, headers (H-Tags), and descriptions. A website is a golden opportunity to attract your target audience and search engines, which will help you rank higher in the long run so more people can see your website.

With that being said, a great web design will ensure that all of these things are in place on your website to make it successful.

Take Advantage Of Web Hosting Site Performance

Web hosting performance is how fast your website loads. Web hosting is the engine underneath your website. Since site performance is one of today’s ranking factors, it is essential that your website loads quickly for optimal rankings.

Carryout Email Marketing Campaigns

Email marketing is one of the most effective and cost-effective ways to get your message out there. Email newsletters are a great way to collect new customers and build customer loyalty by reminding them of your products or services that they might need. Tech Betterment can help you execute an email marketing campaign for your small business through website design, web hosting, and more!

Use Responsive Design On Desktop And Mobile Devices

Write an article about how responsive web design is a way to make sure your website looks good on any device. People are always on the go these days, so it’s important to have your website available for viewing on all devices so they can access your site no matter where they are!

Responsive design is a system of building websites so they are able to respond or change their layout according to the screen size. This ensures that potential customers will be able to see your business no matter what type of device they’re using.

Take Advantage Of Google Analytics

Google Analytics helps you understand your website visitors to see how they are interacting with your site. Tracking visitor behavior helps you determine what people like and don’t like about your business, which can help increase sales in the long run!

A website is an opportunity for small businesses to be able to track their user’s behaviors online through Google Analytics. With this information, a business can improve its site and make it easier for users to navigate.

Today’s consumers are more informed than ever before, so keeping up with trends and marketing towards them is important in today’s small business world!

Create A Custom Website Design If Needed

Write an article about how custom web design is a great opportunity for small businesses to get their website designed and hosted. Website designs can cost anywhere from $200-$10,000, depending on the features included in the design and marketing efforts you choose. Websites typically take one to two months to create, but some companies offer faster turnaround times! Here at Tech Betterment, we are proud to offer fast, affordable custom web design services so you don’t have to overpay for expensive web design costs when your small business doesn’t have the budget.

Start Your Social Media Marketing Efforts

You can take advantage of social media and the internet to show your business and products to a lot of people. You can post things on social media, like Facebook and Twitter. You can also have a website with pictures so people know what you are doing or selling. Social Media Marketing will allow your business to reach a wider audience.

The primary goal of any small business is to reach customers wherever they are. For your small business, social media marketing can help you find customers interested in your products, service or brand and help them become aware of your business over time. By the time you are ready to promote a sale or offer, they’ll be more likely to take action because you’ve spent the time to engage with them on social media.

Design Your Core Web Pages and Product / Service Pages

Every small business website needs a set of core web pages to tell the public about who they are and what their offering is. Core web pages in website design include pages such as Home, About, and Contact.

Home Page

A Home Page showcases the company’s branding. It features a strong logo, contact information, and a clear message to entice customers to contact the business.

About Page

An about page is a vital web page, since it provides the reader with information about your company and what you offer. This can be either written content or pictures.

Give information such as: who you are, how long you’ve been in business, what your company does and sells, how to contact, links to other promotional pages (such as blog posts), and links that feature testimonials from happy customers. Show people why they should work with you!

Contact Page

A contact page may include fields for the user to enter data, or an email form with a submit button that sends this information to the business owner or website manager.

Product / Service Pages

A product or service page is a central part of any website because it represents the business’ products and services. The goal behind most product pages is to describe the benefits of what you are offering in order to make them desirable for potential customers.

Blog Pages

Blog posts can generate traffic by garnering attention and shares on social media sites like Pinterest, Google+, Facebook, and Twitter.

A blog post that goes viral (generates a lot of shares or attention) may also help draw in people to your site who were visiting the popular sharing site where the content originated. Another way blogging can boost traffic is through publicizing your blog on social media sites such as Twitter and Linkedin.

If you pour time into quality content, provide insider knowledge or insight about what’s happening right now or offer clever ideas for handling current challenges, it will turn visitors into loyal readers and clients over time!