What is retargeting or remarketing?
Remarketing or retargeting is a form of online advertising that allows businesses to show targeted ads to users who have previously visited their website or interacted with their brand. This is done by placing a cookie on the user’s web browser, which allows the business to track their online behavior and serve them relevant ads as they browse the web or use apps.
For example, if a user visits a retailer’s website but does not make a purchase, the retailer can use remarketing to show them ads for the products they viewed or added to their cart as they browse other websites. This can help to remind the user of the product and encourage them to return to the retailer’s website to make a purchase.
Remarketing can be an effective way for businesses to reach potential customers who have shown interest in their products or services, but have not yet made a purchase. It can also help to increase brand awareness and reach new audiences who may be interested in the products or services offered by the business.
How to use retargeting or remarketing for your business
Small businesses and startups can benefit from using remarketing or retargeting as part of their online advertising efforts. This is because it allows them to target their ads to users who have already shown an interest in their products or services, which can help to increase the likelihood of a conversion (such as a purchase or sign-up).
In addition, remarketing can be a cost-effective way for small businesses and startups to reach potential customers. Because the ads are only shown to users who have previously visited the business’s website or interacted with their brand, the business can avoid wasting ad spend on uninterested users.
Overall, small businesses and startups can use remarketing or retargeting as a way to stay top-of-mind with potential customers and encourage them to take a desired action (such as making a purchase or signing up for a newsletter). It can be a valuable tool for driving sales and growing the business.