Social Media Marketing
Take your small business to your customers on social media.
Social media marketing is essential for keeping your brand, name, and services top of mind. It also provides us an opportunity to showcase our location, interact with customers and create virtual communities where people can feel like they are part of the business.
We’ll help your small business get in front of important customers on social media and run social media marketing campaigns for you.
Basic Social Media Plan: This plan includes a core set of social media planning and posting on your top channel of choice.
- Facebook, Instagram, Google Business Profile, or LinkedIn.
- Content Planning, Scheduling and Posting
- Includes digital design of images or video
Get in front of your customers on their favorite social media channels.
Many local Colorado Springs businesses are finding success with these tactics because they reach so many people at once. Some say it’s better than advertisements because it targets a specific demographic who is more likely to purchase their services or products. With so many users around the world on social media, it’s likely that people near your business location will come across these ads and websites.
Coloradans Love Social Media Sites
The social media community is absolutely massive in Colorado Springs. This state ranks 5th in the nation for a total number of active Twitter users. Engagement levels with Facebook are also very high, ranking 9th highest in the country. Additionally, Coloradans love to blog and they use every online platform available to them so your company needs to be there too.
Who Uses Social Media Sites?
With so many different types of people using social media sites, you may feel overwhelmed by who you should target on these websites as part of your marketing strategy. Here’s a breakdown:
– 80% of adults between the ages of 18-29 are active on social media
– Only about 58% of adults over the age of 65 are active on social media sites
– Income levels do not affect social media use by income status. However, other factors that contribute to this include education level, employment status, and location.
What You Need From Social Media Sites
That being said, it is important for any business in Colorado Springs to have a website so you can be found online. Your site needs to have contact information as well as updates for customers who sign up for your email list so they know what’s going on.
Many businesses also have social media pages where people can follow them or receive notifications when new items come up for sale. Additionally, most websites and social media profiles allow you to make your own posts and upload custom photos and videos of your products.
Why People Post On Social Media Sites
People love to talk about their experiences at places like restaurants or the mall, but they also like sharing stories or information about new events in their community. Coloradans want to let everyone know what’s going on in town so show them that you’re interested in creating a post of your own on Facebook, Instagram, or Twitter. You can even create ads on some platforms where people will see them while scrolling through the site.
What is showing up in social media newsfeeds? A: Regularly updated business accounts often show up higher than personal pages because they provide more value and keep people coming back for more information.
What is a Facebook Post?
A Facebook post is a status update that a person or business makes on the social media platform. You can upload photos, videos, or links with each post and you can also target certain audiences who have different newsfeed preferences for showing them what’s new. It may even show up in their friends’ feeds if they have mutual friends.
When To Post On Social Media Sites A: There’s no specific time to post on social media sites, but there are statistics that suggest when people use these platforms the most:
– Monday through Friday between 9 am and 5 pm (your local time)
– Sunday at night while people are relaxing at home after church or brunch with family during the day
– Late at night while people are watching television or socializing on their smartphones
What Is an Instagram Post?
An Instagram post is a photo or video that you upload into your account. You can edit the images using tools like Photoshop to give them a professional look and then use hashtags to get more likes from people who are interested in seeing what’s going on with your business. Once you have good photos, it’s time for ad creation so people can see your products no matter where they are online.
How To Create Ads On Social Media Sites
All of the major social media platforms let you create and run pay-per-click or pay per 1000 impressions. These ads come up in newsfeeds based on interests, demographics, page views, and several other criteria. If you want to target people in Colorado Springs who are interested in your services, simply create an account on Facebook or Instagram and start uploading posts. You can also use Twitter ads for more visibility or Pinterest ads when you have unique boards based on different types of products to give people who are browsing this visual platform what they’re looking for.
Where Can I See Popular Posts?
You can check out lists of popular images online (like Instagram’s top nine images) to see what kinds of things people like the most, then come up with your own content that matches these preferences. The Internet is always changing so stay up-to-date by following industry leaders on social media sites and attending events where you can speak with people about their experiences. You can also get ideas from other posts that are popular online and start taking photos of your own.
If you’re interested in social media marketing for your Colorado Springs business, contact Tech Betterment or sign up for a free consultation. We provide all types of digital marketing services including complete website design, content marketing, social media marketing, and search engine optimization to help you gain an advantage over the competition.
Tech Betterment provides social media marketing services for small businesses in Colorado Springs, CO including social media setup, social media management, and social media advertising with custom monthly plans designed to meet all goals & budgets. Call us today!