11 Digital advertising platforms small businesses use to increase sales or leads

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In the past, small businesses often struggled to compete with larger companies when it came to advertising. However, with the rise of digital marketing, that is no longer the case. There are now many different digital advertising platforms that small businesses can use to reach their target audience.

For example, Facebook and Google both offer pay-per-click advertising, which allows businesses to only pay when someone clicks on their ad. Additionally, platforms like LinkedIn offer targeted advertising, which allows businesses to specifically target individuals based on their interests or job title.

By taking advantage of these digital advertising platforms, small businesses can level the playing field and increase sales or leads.

1. Google AdWords

Google AdWords can increase leads for a small business by targeting potential customers through keywords and ads. AdWords also allows businesses to track customer behavior and measure the return on investment for each ad.

2. Facebook Advertising

Facebook advertising can reach a large audience with specific targeting, and businesses can track the results of their ads to see how many leads or sales are generated. Additionally, Facebook allows businesses to create Custom Audiences of existing customers, which can be targeted with specific ads.

3. LinkedIn Advertising

LinkedIn Ads is a powerful way to reach professionals with targeted ads. LinkedIn allows businesses to target ads based on job title, company size, or other factors. LinkedIn also provides detailed tracking so businesses can measure the results of their campaigns.

4. Twitter Advertising

Twitter Ads can reach a large audience through Promoted Tweets and Promoted Accounts. Twitter also allows businesses to target ads based on interests, keywords, or demographics. Twitter provides detailed analytics so businesses can track the results of their campaigns.

5. Instagram Advertising

Instagram Ads can reach a large audience with visually-appealing ads. Instagram allows businesses to target ads by location, age, gender, and other factors. Instagram also provides detailed insights so businesses can track the results of their campaigns.

6. YouTube Advertising

YouTube Ads can reach a large audience with video ads. YouTube allows businesses to target ads by age, gender, interests, and other factors. YouTube also provides detailed analytics so businesses can track the results of their campaigns.

7. Snapchat Advertising

Snapchat Ads can reach a large audience with visually-appealing ads. Snapchat allows businesses to target ads by location, age, gender, and other factors. Snapchat also provides detailed insights so businesses can track the results of their campaigns.

8. Pinterest Advertising

Pinterest Ads can reach a large audience with visually-appealing ads. Pinterest allows businesses to target ads by location, age, gender, and other factors. Pinterest also provides detailed insights so businesses can track the results of their campaigns.

9. Amazon Advertising

Amazon Advertising can reach a large audience with targeted ads. Amazon allows businesses to target ads by keyword, product category, or customer behavior. Amazon also provides detailed tracking so businesses can measure the results of their campaigns.

10. Google Remarketing

Google Remarketing allows businesses to show ads to people who have visited their website or used their app. Google Remarketing can be customized to show relevant ads to potential customers, and businesses can track the results of their campaigns.

11. Facebook Remarketing

Facebook Remarketing allows businesses to show ads to people who have visited their website or used their app. Facebook Remarketing can be customized to show relevant ads to potential customers, and businesses can track the results of their campaigns.

 
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