Google Ads (formerly known as Google AdWords) is a digital advertising platform that allows businesses to create and display ads on Google and its advertising network. Businesses can use Google Ads to reach potential customers by displaying their ads when people search for relevant keywords on Google or when they visit other websites in the Google Ads network.
The platform allows businesses to set a budget for their advertising campaigns and only pay when someone clicks on their ad. This pay-per-click model allows businesses to control their spending and target their ads to the right audience. Google Ads can be an effective way for businesses to increase their online visibility and reach potential customers.
Here are 6 steps you can follow to advertise a local business using Google Ads
Sign up for a Google Ads account and set up your campaign. You can choose to create a search campaign, which will show your ads when people search for relevant keywords on Google, or a display campaign, which will display your ads on websites in the Google Ads network.
Choose the right keywords for your ads. To reach potential customers who are searching for your business or products, you will need to select keywords that are relevant to your business and that people are likely to use when searching for what you offer.
Set your budget and bid amount. Google Ads operates on a pay-per-click model, which means you only pay when someone clicks on your ad. You will need to set a budget for your campaign, which is the maximum amount you are willing to spend, and a bid amount, which is the amount you are willing to pay for each click on your ad.
Create compelling ad copy. Your ad copy is the text that appears in your ad and should be clear, concise, and persuasive. It should include a call to action, such as “Visit our website” or “Get directions,” to encourage people to click on your ad.
Monitor and optimize your campaign. Once your ads are live, you should monitor their performance and make adjustments as needed to improve their effectiveness. This may include changing your keywords, ad copy, or bid amount to improve your ad’s visibility and relevance.
Overall, advertising a local business using Google Ads can be an effective way to increase your online visibility and reach potential customers in your local area. By choosing the right keywords, setting a budget and bid amount, and creating compelling ad copy, you can maximize the impact of your ads and achieve your advertising goals.